With the growing rise of online activism and the seeming vigilante stance that some have taken concerning brands, brand reputation management is becoming a daunting task. These days, anyone who has access to the Internet can promote or wreck their reputation.
Indeed, social media can be a boon to many businesses and organizations owing to its utility to promote brands in a cost-beneficial manner, but it has also resulted in heightened risk for brands.
Nowadays, monitoring the perceptions and behaviors of audiences and consumers for all product and service offerings is a full-time job.
Almost everyone checks online before making purchase decisions, and negative reviews even from a single person can have the power to deter potential customers and drive them to competing brands.
As a result, consumers can tarnish a brand’s reputation. A localized error that catches their attention can rapidly spread across different digital platforms, making resolution more challenging.
Thus, there is an acceptance that companies should give priority to safeguarding their brand reputation. It has become crucial to recognize that online reputation management should be part of the brand’s primary remit.
Given all these factors, PR has a big role to play in managing the reputation of a brand or company.
Effective and proactive PR strategies must be employed to manage increased consumer vigilance and demands. Strategies to promote a positive image matter, and this should be in sync with evolving consumer expectations.
Indeed, in the digital era, audiences and consumers are highly conscious of how brands handle their concerns. Solutions that were effective for addressing issues in the past may no longer suffice today, underscoring the need for continuous recalibration of PR strategies.
One of the leading PR agencies in the Philippines, COMS360, can help brands navigate issues surrounding increased consumer vigilance. It is an award-winning agency that focuses on supporting brands or businesses to support reputation management with the end goal of promoting consumer satisfaction and perfecting the customer journey. With its seasoned professionals, COMS360 has successfully served numerous well-known brands, aiding them in brand communication, campaign development, and social marketing strategies aligning with their business goals and objectives.
